One of the best ways to promote a picture book is by creating a book trailer. Post it on Youtube, on your blog or website, and distribute the link selectively via email. Check out the one for Stephen Savage’s latest book, Where’s Walrus?
I asked Stephen about its creation.
David did a great job. He knew we wanted something a little different from the standard “pan and scan” or animated trailer in which the book is summarized for the viewer. David came up with a narrative separate from WHERE’S WALRUS, though it dovetails nicely with the story in the book.
Making it was a ball. We shot it on a beautiful fall day in November, starting at the end and working backwards.
Joy Chu: Who was the editor on WALRUS? And art director/designer?
Stephen Savage: David Saylor is my editor/art director. He works with Brian Selznick, Jon J. Muth and Mary GrandPre.
We designed the book together… and I did the lettering on the cover.
Joy Chu: The book has garnered terrific reviews. This one provides a tidy description of the visuals:
“The trim illustrations are digitally created, with the smooth regularity and crisp clarity common to that medium, but there’s a generous helping of Little Golden Book retro style that gives a period flavor to the escapade. The palette, carefully limited in each spread, sports muted shades of aqua and navy in addition to its predominant gray, but the creamy white of the matte pages ensures that the spreads stay bright and sunny. The shapes balance sturdy rectangles with the rounder shapes of people and Walrus, with Walrus’ odd-critter-out status visually emphasized by the droll Fisher-Price sameness of the humans among whom he’s attempting to secrete himself. The read-it-yourself wordlessness, visual humor, and sheer absurdity of a walrus’ urban adventures will surely appeal to youngsters with a taste for the incongruously silly.”